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In Business just published a feature exploring why Wisconsin has become an unlikely epicenter for fusion innovation—and why what happens here in the next few years could determine who leads this industry.
The article profiles SHINE and Realta Fusion, both spun out of UW-Madison, as evidence that Wisconsin has become an unlikely epicenter for fusion innovation. While we've taken different paths, we're both demonstrating that fusion energy’s commercial future is getting closer.
"We have to demystify the word nuclear, or 'de-scare-ify' it," our founder and CEO Greg Piefer tells the magazine. "Nuclear is not a bad word. It's a really good word. Fusion is where all the earth's energy comes from, and when we unlock it, it will start an era of massive energy abundance."
The article examines the rapid acceleration in fusion investment, the launch of the Great Lakes Fusion Energy Alliance, and recent bipartisan state legislation—all signs that the window to build a fusion ecosystem is now. Other states and countries are moving fast. Wisconsin and the Great Lakes must choose: lead this transformation or watch it happen elsewhere.
Read the full article at InBusiness Madison
