SHINE Founder & CEO on MasterMove Podcast: Fusion Commercialization Strategy

The Unconventional Path to Fusion Energy Commercialization: MasterMove Podcast

The Unconventional Path to Fusion Energy Commercialization: MasterMove Podcast
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The unconventional path to commercializing nuclear energy today.

In a new MasterMove podcast, our founder and CEO Greg Piefer sits down with host Craig Gould to discuss how we're making fusion profitable today while building toward tomorrow's energy future. The conversation covers everything from neutron imaging for F-35 jet engines to producing cancer-fighting isotopes worth billions per gram—and why our revenue-first approach is fundamentally different from other fusion companies.

Piefer explains how we've dramatically reduced fusion costs to make it commercially viable for high-value applications, positioning us to replace aging infrastructure with fusion technology.

But the discussion goes deeper than technology, exploring the leadership challenges of scaling a deep-tech company, the lessons learned from hiring mistakes, and why building in Wisconsin has been a strategic advantage. As Piefer puts it: "We're a fusion energy company and we sell to the highest paying customers—which at first are not electricity buyers."

Listen to the full podcast to hear how we're turning the fusion dream into commercial reality, starting with the neutron.

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